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I Spent $39 on Magic Spoon Keto Cereal, And Here’s What I Think…

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woman holding Magic Spoon cereal

Have you heard the news? There’s a keto product in town, Magic Spoon Cereal, and it’s totally changing up the breakfast cereal market… and it’s about time! Cereal is known to be absolutely loaded with sugar and carbs, so it’s a wonder why it ever became what so many people eat first thing in the morning.

Thankfully, Magic Spoon did something about it and created a low-carb cereal that ditched the sugar and gave their cereal more of a protein focus.

bowl of fruity magic spoon cereal

Sounds a little too good to be true, right?

Well, kind of… I’m here to tell you why I’m both liking and disliking this cereal as far as it pertains to both my keto and frugal living lifestyle.

What I love about Magic Spoon Cereal:

assortment of magic spoon cereal boxes

The taste is spot on. 😋

First off, it’s actually delicious! My keto tastebuds may be tuned a little differently than others, but I was so blown away after the first bite. It was magical. 🤩

bowl of cinnamon magic spoon cereal

Magic Spoon cereal was originally released in four flavors: Fruity, Frosted, Cocoa, and Cinnamon. Out of the four, my top favorites have been the cinnamon and frosted varieties. My brother-in-law Stetson even tried out the cereal and he also loved the Cinnamon flavor (he said they reminded him of Cinnamon Toast Crunch).

woman holding two boxes of Magic Spoon cereal

The brand recently released two new flavors of cereal, and as much as Stetson and I loved the original Magic Spoon flavors, we were really excited to give these two a try.

Both of the new flavors (Honey Nut and Peanut Butter) were satisfyingly crunchy and perfectly sweet, but the Peanut Butter was an absolute game-changer. Both Stetson and I declared it our absolute favorite of all the Magic Spoon flavors, and I was ordering more before my bowl was even empty! 😬

man holding spoon full of Magic Spoon peanut butter cereal

It uses a great alternative sweetener. 🍯

Many times when sugar is removed from a product, it’s replaced with a not-so-great-for-you sweetener. When I checked the ingredients list on the Magic Spoon box, I was pleasantly surprised to see Allulose, monk fruit, and stevia as the sweeteners. Those are all non-sugar options that our keto nutritionist Tara recommends!

magic spoon nutrition facts

The nutrition facts make my keto lifestyle happy. 😁

Here’s what you’re looking at for each 1/2 cup serving of this cereal:

  • 6g of Fat
  • 3g Net Carbs (8g Total Carbs – 2g Fiber – 3g Sugar Alcohols)
  • 12g of Protein

Plus, it’s not made with any crazy ingredients that I can’t pronounce, so I feel good about what I’m eating.


What I don’t like about Magic Spoon Cereal:

screenshot of product listing on magic spoon website

Each box of cereal comes with nearly a $10 price tag.

In a way, I get it. This is the first true keto innovation into the breakfast cereal market, and I’m sure it took quite a bit of R&D (research and development) to get it to taste so darned good. But come on… almost $10 a box?! My money-saving heart just can’t take that price, so hopefully, they release a coupon or cashback promo sometime soon so I can REALLY stock up!

Magic Spoon cereal boxes

With that said, we did reach out to Magic Spoon and we’re super appreciative when they responded to us with an exclusive code! Just shop on MagicSpoon.com and use promo code HIP2KETO to score free shipping on your order.

keto cereal in bowl with almond milk

All in all, this cereal is truly what it claims to be: Magical!

If you’re a keto eater and you’ve been missing cold, crunchy breakfast cereal, Magic Spoon will fulfill all your wishes. That is, if your wallet isn’t watching. 😆


Check out more keto reviews and recommendations!

Join The Discussion

Comments 90

  1. Roz

    Have You tried Cereal School? One carb per bag! Pricy but great! 2 flavors ; cinnamon bun and fruity.

    • Amber (Hip Sidekick)

      Oh yum! Thanks for the suggestion, Roz! We will be trying those soon! Stay tuned!

      • Brenda Schriber

        My fav’s are the Peanut butter kind (which they’re SOLD OUT ON 😭) wish we could order our own variety pack of our choosing, the blueberry and the fruity!!

        • Amber (Hip Sidekick)

          Thanks for sharing, Brenda! Hoping the peanut butter is back in stock real soon! 🤞

    • Julia Handy

      The cinnamon is good. The fruity is intolerable to eat. It’s like chewing glass, does not taste good, and leaves a terrible after taste. I’m sorry, but they missed the mark on that one. I almost a whole box of the fruity if anyone wants to buy it.

      • Maria Molinar

        I loooved the fruity, too bad I am seeing this almost a year later.

        • Brenda Schriber

          My fav’s are the Peanut butter kind (which they’re SOLD OUT ON 😭) wish we could order our own variety pack of our choosing, the blueberry and the fruity!!I WHERE’S MY PEANUT BUTTER KIND!!?? 😲😢💙

  2. Angela A

    Magic spoon is SO good. I’ve tried both and MS is hands down so much better than cereal school. CS changed their formula and it’s now simply not good or worth the $. I still have bags from months ago. I find the key to Magic spoon is using a food scale to measure out a serving. Please trust me in not ordering Cereal school.

    • Jennifer (Hip Sidekick)

      Thanks for responding, Angela A! We really appreciate the feedback!

    • alf

      See, that’s where everyone is different (and isn’t it wonderful!). I like the Cereal School offerings as much as I do the Magic Spoon stuff. One benefit, the CS cereal doesn’t get soft at all in almond milk, MS does eventually. So people will need to decide for themselves whether or not it’s any good as everyone’s taste buds are different.

  3. Roy Seaberg

    Good stuff but with cereal comes milk. First timer on the Keto diet and I don’t think milk is Keto friendly is it? You have any suggestions on Keto friendly milk perhaps coconut or almond milk. I am male in my mid 40s but I need to lose a 100 pounds. Still relatively healthy and trying to stay that way. I ordered Factor75 but even If I ate 3 of their meals a day it’s still only like 1800 to 2000 calories a day. If I wanted to maintain my weight it would be 3000 calories (300 pound guy) a day. I want to cut back from that but not a 1000 calories maybe 500. Cut back too much and anybody would binge eat and ruin diet.I am hoping with 3 of Factor75 meals and a bowl of Magic Spoon it’s enough for my daily needs and weight loss goals

    • Jennifer (Hip Sidekick)

      Milk is not Keto friendly. Better choices which contain much less lactose are unsweetened almond milk, heavy cream, and coconut milk. Hope this is helpful, Roy Seaberg!

    • Jodi

      Kroger has a lactose free Carbmaster milk they sell. It is in original, vanilla and chocolate. The original has 3g carbs per 8 oz. serving, the flavored are a little higher in carb count. I find very little difference in taste from the 1% milk my family normally drinks. It is a little pricey at $4.99 per half gallon but I find it is usually always on sale for $3.99.

      • James

        Have you tried carbmaster yogurt? Amazing taste at a shockingly low price.

        • Pauline

          Can you buy this yogurt in Australia? Also is Magic Spoon available here as well???

          • Amber (Hip Sidekick)

            Hi Pauliine! When heading to checkout, I only find the option to ship within the U.S. Hope that helps!

        • Dragana

          I have, amazing taste and pretty cheap. 5-6 flavors. I mix mine with some pecans for that crunchy taste

    • JOHN BATCHELOR

      i use atkins strawberry shake for liquid in my cereal – 2 net carbs per 11 oz –
      and i often add half a handfull of berries for nutrition – berries have the lowest
      amount of carbs of any fruit – forget about calories, only carbs are converted to
      body fat – be wary of sodium, it makes your body retain water.
      i like all the magic spoon flavors – i am not on the keto diet – its too restrictive, but
      i have lost 40 lbs in six months by cutting carbs and never eat anything that doesnt taste good.

      • Angie (Hip2Keto Sidekick)

        Hi John! Thank you for the tips. Congrats on your success!

    • Janet

      Fair life milk is 6g carb per cup

      • Angie (Hip2Keto Sidekick)

        Hi Janet! Thank you for the tip❤

    • Kimberleigh

      Roy, Google recipe for “keto milk”. It’s awesome & tastes just like regular milk. I think it’s 3oz heavy cream & 5 oz filtered water. Pinch of salt & touch of sweetener. I use about. 1/2 pkt of stevia blend. Chill & serve. So good!

    • Chan

      I like Milkadamia Macadamia nut milk.

      • Angie (Hip2Keto Sidekick)

        Hi Chan! Yes that nut milk is so good❤

  4. Uso

    Cereal gave me a headache

    • Amber (Hip Sidekick)

      Oh bummer! SO sorry to hear that, Uso. Thanks for the honest feedback.

    • Kristin Walker

      Why do you think that could be?? I love the cereal but just had my 2nd bowl and got a headache each time, too! Crazy. Must be a sensitivity to something.

      • Angie (Hip2Keto Sidekick)

        Darn Kristin! So sorry to hear💔 It sounds like you may be experiencing some sort of sensitivity. Perhaps its the sweetener?

    • Eac

      Same! Got a headache within an hour of eating it.

      • Jessica

        It’s probably the whey protein they use.

  5. Anne

    If you’re looking for really delicious cinnamon crunch cereal without tapioca starch, and for a much friendlier price, gnom gnom has a recipe which is really good! Mainly almond flour so it’s very filling and you don’t need a ton of it. It’s essentially a cinnamon cracker recipe rolled out very thing and baked, then broken or cut into pieces like cereal.

    • Amber (Hip Sidekick)

      That does sound yummy! Thanks a ton for the suggestion, Anne!

  6. Jennifer (Hip Sidekick)

    It’s not for everyone, Patti. You definitely need to find the right fit for you. Moderation is great! Thanks so much for taking the time to comment!

  7. Kelly

    Do you find that one bowl/serving of this cereal is filling?

    • Collin (Mrs. Hip)

      Hi Kelly! It’s not quite as filling as a breakfast of eggs and bacon. However, it’s definitely a satisfying treat when you miss cereal. I usually eat it with unsweetened almond milk. 😊

  8. June

    I’ll stick to mixed nuts or make my homemade keto bread toast or eggs and homemade sausage, thanks.
    Can make your own cinnamon keto crackers, too.

    • Amber (Hip Sidekick)

      Oh cool! Thanks a bunch for the honest feedback, June. We sure appreciate it!

    • Dragana

      Can you share the recipe for cinnamon crackers please?

  9. Midwest Mile High

    Please tell me the other flavors are better than the fruity flavor! I ordered a variety case and I hope they’re a little easier to stomach than my first bowl.

    • Amber (Hip Sidekick)

      Darn! Let us know how you like the others! Hoping you enjoy them.

    • ketolc

      Are you sensitive to chicory root (inulin) fiber? It is in a lot of low -carb and high fiber food products. It gives me horrible stomach aches. There are quite a few people that are sensitive to it.

    • Liz

      Yeah sure it’s Keto but I couldn’t take being incontinent. Suddenly and randomly. not worth 10 bucks a box. I’ll stick with mini frittata for breakfast.

  10. Chelsea Sexton

    If it taste good and I can get it shipped here I’m in.. our foods normally exspensive and the healthy cereals can easily come in at 9-12$ anyways so didntb phase me more buying 4 boxes getting shipped and then have them be bleh

  11. Chelsea Sexton

    Honestly depends were you live. Food in Sydney is so expensive anyways and anything healthy is those whisp chips.. here are 20$…

  12. Joe

    I own a health food store. Can I purchase this cereal for retail sales

    • Amber (Hip Sidekick)

      Great question, Joe. Maybe try contacting customer service to see if that may be possible. Hope that helps!

  13. Mbee

    They’re still honoring your free shipping code! I’ve eaten low carb for the majority of the past 20 years and usually keep things very simple. Don’t even bake bread substitutes very often except for Wholesome Yum’s English muffins. But it’s going to be so nice to crunch into a bit of cereal without opening the floodgates of blood sugar spikes and increased ulcerative colitis symptoms, tho I’ll have to play the latter by ear a bit b/c too much chicory fiber can cause me trouble. Just a bit usually doesn’t.

    • Collin (Mrs. Hip)

      Yay! Glad you could still grab the free shipping! Enjoy your cereal!

  14. Mitch Borden

    I did order the 4-box sampler; tried one bowl of the strawberry and one of the cinnamon. Frankly, the after-taste each left in my mouth was decidedly soapy (and a smart-alecky kid who got to sit with a chip of grandmother’s laundry soap in his mouth in front of the grandfather clock whenever he said something his grandmother didn’t like, I know what soap tastes like!) The remainder of the cereal has gone outside underneath my bird feeders; the birds, squirrels, chipmunks, skunks and a local ground hog are not as picky!

    • Amber (Hip Sidekick)

      Bummer! SO sorry to hear you didn’t care for them, Mitch. Thanks for letting us know what you thought of the cereal.

  15. kimlou

    Think I’d get to try for a “treat”…will have to hide from my kiddos!

    • Amber (Hip Sidekick)

      Hope you enjoy it! 😊

  16. nothingxs

    I’ve been wondering if this is close to cereal in the same way that Aldi’s keto bread is almost identical to bread. Catalina Crunch, a competing brand, is nothing like cereal and doesn’t “sog” or crunch in the same way as cereal normally ought to. It actually turns slimy in almond milk! It was incredibly gross and I have to toss the bag.

    • Amber (Hip Sidekick)

      DARN! Thanks for the honest comment. Sorry you didn’t care for it. 🙁

  17. Liane Goodrich

    I ordered the fall flavor box of 4. It’s blueberry and chai – two of each. It’s too easy to eat by the handful so I sent half it to work with my hubby. My skinny hubby who has incredible self control. My half I’ve been making insanely yummy smoothies. We don’t have milk in the house, generally so I add it to plain Lifeway kefir with a scoop of vanilla mct powder, a scoop of collagen and two scoops of whey isolate. This one 12 oz (approx) smoothie is breakfast and lunch and gives me half my day’s protein. I’ll end the day with dinner of butcher box meat, a raw vegetable salad and a cooked leafy green or low carb vegetable. With oodles of butter.

    These smoothies are to die for. I already sent Magic Spoon my recipe idea.

    • Jennifer (Hip Sidekick)

      Thanks so much for the idea, Liane Goodrich!

    • Nikki Morgan

      I’d love to know which brands you use. I wanna try the smoothies! I have 2 autoimmune diseases and find it hard to feel like cooking much.

  18. Joy Postell

    I ordered Magic Spoon cereal and couldn’t tolerate the taste and aftertaste!! I was upset because you have to buy four boxes (a case at about $10 a box), which doesn’t allow you to buy just one box to sample it. I was dreadfully disappointed with the cinnamon flavor, which is usually the flavor I prefer. I will not buy anymore of their cereals! I don’t enjoy giving a bad review, but I thought I needed to warn buyers to beware!!

    • Amber (Hip Sidekick)

      Oh bummer! Thanks for commenting, Joy. We sure appreciate the honest review.

  19. JoshWick

    I can’t get past the price tag. I would love to try it, but it wouldn’t be a sustainable purchase for me even if I loved it. And hence, the reason why America stays unhealthy…you gotta be rich to eat healthy foods in this country. I appreciate what the company has done and yes, they should be rewarded for the great work, but there’s a line for me, and I can’t cross the $10 a box for cereal line. Good luck Magic Spoon!

    Well done on the review Amber!!

  20. janice

    I ordered case 4 flavors. I got them yesterday. All 4 are in the trash today! If it seems to good to be true it usually is. I can’t get the taste out of my mouth. Yuck!!!

    • Jennifer (Hip Sidekick)

      Oh, I am so sorry to hear that! Thanks for letting us know, janice!

  21. Karen Governale

    I just got my boxes of Magic Spoon and, of course, opened the cocoa one first. I think it has a strange taste and texture and leaves a weird taste in my mouth. I haven’t opened the other flavors yet. I’m so disappointed given the money I spent!

    • JOHN BATCHELOR

      the chocolate one is my least favorite, try the other ones, they are great as far as
      i am concerned, but different strokes for different folks – just give them a honest
      try and use atkins strawberry shake for liquid.

      • Angie (Hip2Keto Sidekick)

        Hi John! Sound delicious. I will have to try mine with the strawberry shake now! Thank you ❤

  22. Rick W

    I’ve read where tapioca flour isn’t keto friendly. Is that your opinion as well or are there some out there being too literal about “keto-friendly”?

    • Amber (Hip Sidekick)

      Great question! We’re going to look into this a bit more and get right back to you with an answer! Stay tuned!

    • Amber (Hip Sidekick)

      Hello again! We did consult with our nutritionist on this. You are correct! Tapioca flour is not considered Keto friendly, as it is high in carbohydrates, similar to all purpose flour.
      “It all depends on the amount consumed in regards to how it will affect your blood glucose, ketones, and insulin. Here is a list of keto-friendly flour substitutes:
      Almond flour/meal
      coconut flour
      Other nut flours (walnut flour, hazelnut Flour, pecan flour)
      Ground flax meal
      Ground seed meal (sunflower, pumpkin)
      Psyllium husk and xanthan gum (used as thickeners)
      Remember to always pay attention to the nutrition label, but be flexible and remember the amount consumed may be small enough that it may not make a big difference.”

      Hoping this is helpful!

  23. Terry

    Bought the 4 box sampler Taste is horrible is all I can say.Also gave me bad reflux.To the ones saying this cereal is delicious you must be paid reviewers for Magic Spoon . Don’t waste your money ppl there are far better cereals out there..Wasted 49 dollars on this cardboard textured horrible tasting cereal

    • Angie (Hip2Keto Sidekick)

      Hi Terry! Darn, I’m so sorry you didn’t like them. I personally love the fruity & frosted ones. We all have such diverse pallets!

  24. C. Brown

    Is the allulose in it made from corn?

    • Angie (Hip2Keto Sidekick)

      Hi C. Brown! Great question. Allulose is a “rare sugar” that’s naturally found in certain fruits like kiwi, figs, and raisins. A monosaccharide, or simple sugar, allulose is not metabolized by the body so it’s calorie-free. Hope this helps❤

  25. Ignatz

    Highly processed rubbish, gave me a headache and a terrible belly ache.

    • Amber (Hip Sidekick)

      Oh darn! So sorry to hear that, Ignatz. Thanks for taking the time to share with us.

  26. Kimberleigh

    I love Magic Spoon! The blueberry & Frosted are my favorites. The cinnamon is my least favorite👎🏼 They just came out w/peanut butter. Can’t wait to try that!

    • Jennifer (Hip Sidekick)

      Let us know what you think of the peanut butter!

    • Scott

      I tested all 7 flavors in the last few weeks, Peanut Butter ended up being my favorite (although Blueberry was really tasty as well). At first I only rated maybe top 3, but I ended up finishing the whole box in a day…so yeah, I liked it.

      • Scott

        I ended up making a little video of me eating all the 7 flavors! It was a fun experiment: https://expertofequipment.com/best-low-carb-cereal/

        I think what I found most interesting was how different each flavor really was. The texture remained pretty much the same, but the flavors were quite distinct.

  27. Kelli

    I ordered the two new flavors- Honey Nut and Peanut Butter. I have only tried the PB so far and it is DELICIOUS. SO GOOD. Definitely my favorite.

    • Angie (Hip2Keto Sidekick)

      Hi Kelli! I am glad to hear that you love the peanut butter. I am working my way through my last box of frosted, savoring every last serving lol! Have you been able to try the Honey Nut yet?

  28. Roger

    Have had several flavors, have been eating this cereal about every other day. Since I’ve been eating the cinnamon, though, wow, what an aftertaste. When you eat it, it’s okay, but afterwards, not worth it. Or maybe it’s a combination of aftertaste and reflux. May be the first time that I’ve thrown away a $10 box of cereal…too bad there isn’t a way to sample these without buying a full box. The flavor of the “fruity” I thought was about the worst, until I hit the aftertaste of the cinnamon. Going to try some of the “nutty”, which I take it is the “nut and honey” flavor that they mentioned. Hoping for a better experience on that one. If not, will have to pass on this one…too bad, I like cereal, but am not eating grains, flour, and sugar. Like most keto people. Maybe I should switch to the Mediterranean diet 🙂 ? Might just end up skipping breakfast every other day, and get more of that intermittent fasting experience.

  29. Janalyn Bollow

    I LOVE Magic Spoon! I don’t eat it as cereal, however. I substitute it for other high sugar/ high carb snacks and desserts. For example, my husband had a brownie tonight after dinner, and I had a serving of Magic Spoon Cocoa flavor instead.
    If I’m craving peanut butter and jelly, I’ll mix the new peanut butter flavor ( the absolute best thing ever, in my opinion) with blueberry ( my second favorite) for a sugar free, low carb substitute to the traditional pb and j.
    With alternatives like Magic Spoon (and Rebel brand ice cream- another game changer) , I find a sugar free/ low carb lifestyle easy to adhere to!

    • Jennifer (Hip Sidekick)

      I agree! The keto sweets are game-changers! Thanks for all your awesome tips!

  30. Katie

    I am very concerned to try products like this and get kicked out of ketosis… Has anyone had the cereal and then checked to make sure they were still in ketosis?

  31. Keoki Liftee-Kau

    $24.99 shipping to Hawaiʻi. Ouch!

  32. wildflower

    Natural Flavors is not so natural. This is usually added to chemically tell your brain that you want more.

  33. Jaime

    The Blueberry flavor is the best!!!!

    • Amber (Hip Sidekick)

      Thanks for letting us know which one is your favorite, Jaime!

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